Saturday, November 06, 2010

Buyology by Martin Lindstrom

Since this is a blog, here's my abridged review of this wonderful reading material. It awakened me to many new developments in international advertising. Buyers, this is how good advertisers can open up your wallets so that you'll spend on their products. Advertisers, if you're still highly traditional, this is one great book that will just jar you out of complacency.

For those who are willing to read the more geeky full-length review, you can proceed to this online document (this is the exact book review I submitted to my COMM311 professor, Dr. Elena Pernia). For those who aren't, here is an overview of what I wrote:

The first two questions that the publishers pose at the back of the book are: "How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world?" These two questions are author Martin Lindstrom's guide to advertising-related issues that he opens up in the book. He introduces neuromarketing, which brings both quantitative and qualitative research to an almost bizarre level of heights. Here, he talks about his findings from a three-year, seven-million-dollar study, which involves poking into the brain scans of about two thousand people around the globe. Instead of simply relying on traditional marketing tools such as surveys and focus group discussions, Lindstrom interviews the volunteers' brains while they are exposed to various brands' images and other sensory stimuli.

This book looks into the very core of advertising, its history and its future. It sheds new light on the concerns of visual communication and its efficacy in forging a brand's success. It also delves into the cognitive and emotional responses of consumers as we progress towards the overly noisy realm of the Information Age.



Like this post? Subscribe to this blog NOW .
Or like Skysenshi's Hermitage Facebook Page for updates, contests and discussions.


6 comments :

  1. Uy that's interesting! I want to buy the book. Ooops. Buy-ology hehe. Is it available in all bookstores?

    ReplyDelete
  2. Got this one from Power Books. I want to submit the review to you nga eh for APC Chronicle. Haha!

    ReplyDelete
  3. Uy sige! Pero di ko babasahin. I wanna read the book e haha.

    ReplyDelete
  4. Don't worry, wala namang spoilers yung geeky version ng review eh. Eto yung link sa academic version.

    ReplyDelete
  5. Don't worry, wala namang spoilers yung geeky version ng review eh. Eto yung link sa academic version.

    ReplyDelete
  6. Uy sige! Pero di ko babasahin. I wanna read the book e haha.

    ReplyDelete

Related Posts with Thumbnails

© 2001 - 2015 skysenshi.com. All design and content, unless specified, belong to DocB. Pixel Skysenshi illustrated by Paolo Lazatin, based on Skysenshi's sketch and design.