My sister and I were one of the few bloggers who were exclusively invited to Freeway Art's launching of Ramon Valera's collection. In honor of this occasion, the late Valera's muses exhibited their gowns at the ground floor of Glorietta 5. The exhibit was only open on October 12, 2010, so it was a once-in-a-lifetime event for me.
Honestly, I am quite torn about how to write this. There are two warring forces within me: one is the lifestyle blogger (who is very much in love with Freeway) and the other is the art blogger (who knows that Ramon Valera refused to go into RTW). I've decided to write about two aspects of this collaboration and I'm indulging the lifestyle blogger here. (The art blogger can wait until I've finished designing the other blog. I have enough photos for both.)
Anyway, I love how Freeway's people handle events. They're very professional and they make sure that the event is well worth your time. Alex and I arrived early because we were advised via text that Valera's original gowns would be showcased before the formal launch.
National Artist Valera's craftsmanship is just...there are no words for it. His attention to exquisite detail, which the fashion designer was internationally known for, just astounds me. I still can't get over the intricacy of the bead work. I can't even stop talking about it.
My camera cannot do them justice. Really. (That's why I'm saving my close-up shots for the art blog.)
Media people usually know what's inside the press kit, which contain, of course, details about the launch. Here's a snippet of what the entire fuss is all about:
Modern Pinay fashion meets timeless historical works of fashion. This Holiday season, get ready to be fascinated and enthralled as Freeway brings in the latest installment of the much celebrated National Artist Collectors Series. On its forth edition, this series will feature inspirations from the brilliant creations of National Artist for Fashion Ramon Valera.Earth and my sister Alex viewing the contemporary incarnation of Valera's masterpieces. I have a lot of favorites in this particular collection. But Earth couldn't contain her excitement. She actually bought a shirt before the program started!
Ramon Valera is the first fashion designer to be proclaimed as National Artist for Fashion (2006). Valera is known for his elegant gowns and ternos. Valera was celebrated for his ingenuity and craftsmanship, for revolutionizing the national costume, for his mastery of embroidery and beadwork and for and translating Philippine motifs into contemporary terms...
I got a little bored waiting for the program to start so I told Alex that I wanted to view the gown exhibit from the second floor. I was shocked to find that Madame Imelda Romualdez Marcos had already arrived. She and Tessa Prieto-Valdes marveled at the gowns.
Gosh, she's tall! She dwarfed just about everyone in the room! No wonder she was one of Valera's favorite muses.
After her introductory spiel, we were treated to an audio-visual presentation that took us through various points in the designer's life.
Our most anticipated part of the night was the fashion show.
It was a wonderful night, overall. I do wish that one day, all of Valera's masterpieces would be housed in a gallery. I couldn't stop thinking about how his creations were specifically customized for the form and personalities of the illustrious women he had so enjoyed dressing up.
We regular folk may not be able to wear his pieces with the kind of flair that these women afforded them, but at least Freeway made the dream somewhat reachable. Now we can project our own personae onto these contemporary revivals. Now, it falls upon our matter of styling.
EDIT 10.16.2010: Wee! I just got my press photo from the Freeway Facebook Page. This was taken by Freeway's official photographer.
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